Cheerleader Moms Go Couture-Transforming a Small Idea into a Texas-Size Enterprise
Released on = June 27, 2006, 7:12 pm
Press Release Author = Christi Elliott
Industry = Apparel & Fashion
Press Release Summary = Cheerleading parents and coaches are all too familiar with
expensive gear. That’s why Cheer Diva offers affordable prices on cheer shorts,
body wear, warm-ups, cheer shirts, Swarovski Crystal detailed apparel and custom
crystal detailing, camp gear packages, custom team apparel, cheer bags and totes,
accessories, dance wear and parent spirit wear. All items come in a wide variety
of styles and colors; sizes are available in youth, junior and adult.
Press Release Body = Sparkle, shine, pizzazz! That’s what Cheer Diva is all about.
After countless hours in cheer gyms, traveling from one competition to the next—and
fees that never end—Christi Elliott, Edee Cannon and Rhonda Pye are pouring their
energy into the ever-growing popularity of cheerleading, bringing fashion focus to
the forefront of the cheer industry.
These business-savvy moms are utilizing their executive backgrounds, and new-found
appreciation for cheerleading, transforming their small idea into a successful gold
mine; after all, Cheer Diva is a company that stems from their daughters’
cheerleading passion and commitment. Cheer Diva is a fashion-forward cheer and dance apparel website that specializes in unique and trendy cheer apparel.
Aside from raising their combined nine children, including one set of small
triplets, these cheer moms are proud to take on their additional new roles as
businesswomen. They’ve hit the gym floor running and it’s paying off!
“Cheerleaders today are looking for practice gear that has a trendy flair,” said
Edee Cannon, co-owner of Cheer Diva. “We saw the need for a cutting edge line of
practice wear and gear that is fashion friendly and offers complete comfort and
functionality for the gym.”
Cheer Diva has recently teamed up with Rah! Cheer and Dance Co. as their exclusive
apparel distributor. Cheer Diva will be bringing the fashion hits to each of the
Texas based company’s competitions along with some exclusive designs created just
for Rah! Cheer and Dance Co. In addition, Cheer Diva has recently become a
distributor for CranBarry Cheerleading Uniforms and is sizing up the All-Star gyms
and school cheer teams around the United States. Cheer Diva is off to an impressive
start.
Polka Dots, Crystal Detail, and Trendy Tee’s are just some of the items sure to
catch your eye, in addition to vendors such as CranBarry cheerleading uniforms,
Sofee, Augusta, Pizzazz and American Apparel. Cheer Diva also provides spirit
items, customizable tee-shirts, as well as custom cheer camp gear and uniforms for
high schools and All-Star gyms.
2010
