Jack M. Shapiro, Principal Consultant for JM Shapiro Marketing Research and
Consulting, announces a new in-house market research training program for beginners,
intermediates, and advanced research practitioners. The program has been
successfully used in the pharmaceutical, telcom, banking, and consulting industries
in North and South America, Europe, Asia, and Africa.
Personally conducted by Mr. Shapiro, the 2-3 day program covers the following
topics: 1) The need for market research using famous examples of the world’s largest
brands; 2) Secondary market research, including using the Internet; 3) The role of
qualitative market research (focus groups and in-depth interviews); 4) Quantitative
market research in market segmentation and brand positioning; 5) Conducting
post-launch market research; 6) Special studies and emerging new techniques in
market research; 7) Analyzing research results; 8) Working with research suppliers;
9) The role of market research in tomorrow’s new research and marketing world,
including the exciting field of behavioral economics.
Class participation is encouraged, the atmosphere of the program is relaxed to
enhance learning, and, in the 3-day program, case presentations by class members
will be utilized.
Actual verbata from participants included:
“Very comprehensive course content. Makes you appreciate the role of market
research in helping the company achieve its business goals.”
“Jack definitely has vast experience in market research. He speaks with such
clarity and I’ve no problem listening to what he conveyed.”
“It’s a good venue for those just starting in market research and a good refresher
course for those who’ve been in it longer.”
Jack Shapiro is an internationally-known expert on marketing and marketing research
and has been a keynote speaker, master-of-ceremonies and course instructor for such
organizations as American Cyanamid, Pfizer, Association for Services Management
International, Healthcare Financial Management Association, the World Trade Group and is a guest lecturer in graduate marketing programs for a number of universities.
He is the president of his own marketing research and management consulting
organization and has more than 40 years experience in this field. Before forming
his current organization, Jack held a number of management-level marketing and
marketing research positions in major Fortune 500 companies such as Bristol-Myers
Squibb, Pfizer, and Wyeth, among others. He has written extensively on marketing
and marketing research issues; many of his articles are found on the internet. Jack
was originally trained as an economist.
Jack is a much sought- after speaker when it comes to political, economic, business
and healthcare industry issues drawing on his vast experience in conducting
thousands of focus
groups, quantitative segmentation and positioning studies, political polling,
advertising and promotional testing, pricing, public opinion research, trademark and
trade name
research, secondary data analysis and strategic and market planning.
In addition to his firm’s major industrial clients as well as those in advertising,
public relations, venture capitalism, and the many industries the comprise the
healthcare segment, he regularly consults for many top financial analysts in the
United States on emerging business trends.
He is a regular speaker in conferences in America, and is also a television and radio
personality who comments about broad business and economic trends. He frequently
appears on BBC, ITN, ABC Network, NBC America, CNBC, MSNBC, FOX
Network and PBS. In fact, for a number of years he was the host of his own live
radio show called \"Medi-Politics\" which was heard on 40 stations from coast-to-coast
in America and on the internet. Jack is a frequent guest and co-host on many radio
programs in America today
2009
